Biscuit is a fun, creative place where the branded environment is used to communicate the activity. Illustrated ‘biscuit buddies’ can be found throughout the space, offering tips and advice, a mug wall shows the colour palette, a weekly diary of what’s on hangs in the shop window and a huge shelving system organises merchandise by price. All these elements help to simplify the process and give Biscuit Ceramic Café order and clarity.