Central is a new category of space on the high street. A quality coffee bar, members work area, presentation space with bookable meeting rooms, we took the principals of working from home – the dining table, the kitchen counter, the spare room – generating work areas within the space that are familiar and intuitive. For example, the shared cluster table is based upon the principal of pushing individual kitchen tables together to create one shared work surface. In collaboration with Paul Crofts Studio. Identity by Heard Creative.